ABOUT THE BRAND
ON excursion is a travel and adventure magazine that centers around sight seeing and day-trips for province-bound ON-tario residents during the pandemic. ON excursion highlights the often overlooked hidden gems of Ontario and provides ideas for new adventures within the province. On excursion has a friendly, energetic, and accessible tone that strikes a balances between fun and informative.
ON excursion is a travel and adventure magazine that centers around sight seeing and day-trips for province-bound ON-tario residents during the pandemic. ON excursion highlights the often overlooked hidden gems of Ontario and provides ideas for new adventures within the province. On excursion has a friendly, energetic, and accessible tone that strikes a balances between fun and informative.
PROJECT DESCRIPTION
ON excursion required both editorial and layout design for their inaugural publication. The project was completed as part of a student project (Toronto Film School)
ON excursion required both editorial and layout design for their inaugural publication. The project was completed as part of a student project (Toronto Film School)
DESIGN RATIONALE
The layout combines saturated elements with bright and engaging imagery, and script and san serif typography. A highly structured grid was used to guide the layout design to create consistency from spread to spread while allowing for flexibility to create visual interest through the use of white space and balance between elements.
The layout combines saturated elements with bright and engaging imagery, and script and san serif typography. A highly structured grid was used to guide the layout design to create consistency from spread to spread while allowing for flexibility to create visual interest through the use of white space and balance between elements.
PROGRAMS USED
Indesign + Photoshop + Illustrator
Indesign + Photoshop + Illustrator
