ABOUT THE BRAND
Art House is an independent movie theatre that provides a friendly, luxurious environment to entice a greater audience. With large comfy chairs and gourmet snacks paired with wine and craft beer, Art House offers an alternative movie viewing experience to honor artistry and the craft of film.
Art House is an independent movie theatre that provides a friendly, luxurious environment to entice a greater audience. With large comfy chairs and gourmet snacks paired with wine and craft beer, Art House offers an alternative movie viewing experience to honor artistry and the craft of film.
ABOUT THE PROJECT
Art House required development of a visual brand identity that included a logo and brand marks for collateral materials.
Art House required development of a visual brand identity that included a logo and brand marks for collateral materials.
DESIGN APPROACH
The identity design produces an elegant, restful tone that reflects brand messaging about the craft of film. The open roof of the Art House logo signifies both the open, friendly atmosphere, as well as the spacious environment. The simple typeface flows with the organized nature of the logo. The dark blue adds an element of luxury to the logo, while the turquoise shades are friendly and intended to instill a feeling of calm and relaxation associated with viewing a film.
The identity design produces an elegant, restful tone that reflects brand messaging about the craft of film. The open roof of the Art House logo signifies both the open, friendly atmosphere, as well as the spacious environment. The simple typeface flows with the organized nature of the logo. The dark blue adds an element of luxury to the logo, while the turquoise shades are friendly and intended to instill a feeling of calm and relaxation associated with viewing a film.
